ALRIGHT HOUSTON

Creative Direction | Campaign Branding | Content Creation

The Scoop.

HOWEVER YOU FEEL, WE FEEL YOU.

ALRIGHT is more than a mental health collective — it’s a movement grounded in empathy, honesty, and community-powered care.

Born from Healthy Minds, Healthy Communities, ALRIGHT brings support into everyday spaces through relatable stories, trusted ambassadors, and culturally grounded tools that meet people right where they are — no pressure, no judgment. Whether you’re thriving, struggling, or somewhere in between, ALRIGHT reminds us: it’s okay to not be okay — and you’re never alone in it.

Because when we work together to ensure our minds and our communities are ALRIGHT, they will be.

The Strategy.

The ALRIGHT campaign was built on the belief that mental health care should feel like care — human, honest, and rooted in community. The goal was to create a campaign that meets people where they are emotionally, culturally, and physically. To do this, I designed a strategy that centers trust, relatability, and representation, using community ambassadors, real stories, and visual language that resonates. ALRIGHT isn’t just a campaign — it’s a tool for everyday mental health awareness, created with and for the people it serves.

Creative Concept.

The creative direction for ALRIGHT translates the campaign’s core message — “However you feel, we feel you” — into bold, approachable design. The identity uses warm tones, honest photography, and conversational language to reflect the emotional spectrum of real people navigating real challenges. Grounded in grassroots storytelling and culturally responsive care, the brand is designed to feel familiar, comforting, and strong — just like the communities it represents. Every element is crafted to break the stigma and start the conversation.